EVOLVE YOUR BUSINESS WITH CONSUMPTION-BASED PRICING

Usage Growth Summit 2026

Join this fast-paced virtual summit packed with practical advice, real-world examples, expert perspectives, and live discussion.

November 19, 2026
EMEA: 4:00 pm CET 
AMER: 10:00 am ET

    Usage-Based Models: Meet the Market Demand

    Customers increasingly want to pay for what they use. AI is accelerating the shift, creating an opportunity for software vendors to align pricing more closely with customer value and grow revenue as usage expands.

    Hear from IDC, Simon Kucher, and Thales experts on how to:

    • Build models that evolve across cloud, on-premises, device, and AI environments
    • Operationalize usage-based pricing without disrupting your tech stack

    Learn how we’re helping organizations address the biggest usage monetization issues, including how to:

    • Choose between PAYG, prepaid, postpaid, credits, tokens, commitments, hybrid, and other usage-based models
    • Prevent bill shock with better visibility, controls, and enforcement
    • Turn usage data into signals for expansion, retention, pricing, and product decisions

    Whether you’re exploring usage-based pricing or are ready to take the plunge, this summit will answer the most pressing questions, even those you don’t know you have.

    You’ll hear from pricing, product, monetization, and industry experts on the models gaining traction, the infrastructure needed to support them, and the opportunities usage data creates beyond billing.

    Agenda & Speakers

    Welcome to the Usage Monetization Era

    Why companies are rethinking packaging, pricing and monetization value according to software usage, including the rise of AI and tokenization, evolving customer expectations, and consumption-based services.

    Speaker: Damien Bullot, Thales Software Monetization General Manager


     

    So Many Models, So Little Time: Navigating the Usage Pricing Maze

    PAYG? Prepaid? Postpaid? Credits? Transactions? Resource consumption? Hybrid?
    A deep dive with concrete customer stories that illustrate the models in action, not just in theory. See what organizations like yours are implementing and learn from the challenges they experienced — that you can avoid.

    Speakers: Simon-Kucher & Partners & Dale Hopkinson, Thales Senior Product Manager

    simon kucher


     

    5 Stages of Usage-Based Execution:

    How to avoid systemic disruption and eliminate customer bill shock

    Usage-based pricing can create new growth opportunities, but poor visibility and lack of controls can quickly erode customer trust.

    Put the right 5 stages into place and avoid the pains of implementing usage-based monetization. Ingestion, mediation, metering, entitlements, and billing collect and clean raw telemetry to create an accurate data usage set that your commercial systems and your customers can rely on.

    Speaker: Darim Rahmatallah, Thales Usage-Based Execution Expert

    Speaker: Manoj Tharakan, Thales Usage-Based Execution Expert


     

    Future Proof for AI: Why Prepare for Cloud and On-Prem Deployments

    Don’t get stuck with a business model that doesn’t meet future needs. Learn how to maintain consistent and trusted consumption and control in any deployment, even offline.

    Presenters: Tiffany McCormick, IDC Research Director for AI Monetization, Pricing Strategies, and Business Models.

    IDC


     

    The Power of Usage Data to Increase Sales

    The same data you used for consumption-based pricing can be harnessed to increase sales and plan your roadmap. Find out how to view usage data in your CRM or allow AI agents to access it in order for Sales, Product, Customer Success, and Pricing teams to spot changes in behavior, test new offers, identify expansion opportunities, and adapt faster.

    Presenters: Todd Steel, Thales Data Usage Expert 


     

    Live Q&A

    Bring your pricing and monetization questions.

    Put your questions directly to the expert panel and hear how they are thinking about usage models, implementation, customer expectations, and the next phase of software monetization.

    Register Now
    for the Usage Growth Summit

    Join us live on November 19, 2026
    4:00 PM CET | 10:00 AM ET

    Consumption-based models are on every software vendor’s roadmap, moving quickly from pricing experiments to commercial strategy.

    Join the live summit to hear what pricing, product, and monetization experts are seeing in the market, explore practical approaches you can apply to your own business, and bring your questions to the live Q&A.

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