Sentinel Entitlement Management


Scale Revenue From the
Customers You Already Have

Leverage your existing products, features, and services
to increase revenue without constantly relying on engineering

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Join these leading companies already monetizing with entitlement management

  • Sharp
  • Lunit
  • QSC
  • Siemens
  • Mediakind
  • Commvault
  • Extreme Networks


From Opportunity to Implementation
Without Engineering Roadblocks

An entitlement management system — working alongside your billing and CRM platforms — makes bringing new plans to market easy.

Fuel Your Growth with Thales SM’s
Sentinel Licensing & Entitlements Platform

Sentinel is the complete and connected Licensing and Entitlements platform designed to help you maximize monetization. Thousands of companies — from Fortune 500s to small family businesses — use the Sentinel Platform to unlock significant software revenue growth.

Definitive Guide to Entitlement Management

Entitlements hold the key to more than just access.
They're your gateway to monetization.

If you want to drive expansion revenue quickly and at scale, this eBook is for you.

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Go To Market Fast with Dynamic Packaging

Growth teams need to adjust pricing and packaging at the speed of market demands. But too often, you’re stuck waiting for development schedules to be reprioritized. If you want to change your packaging with minimal engineering, you need entitlement management.

In just a few clicks, you can monetize your most valuable features with a variety of licensing models such as consumption-based usage, number of users, and feature gating. With entitlement management, when the market demands it, you can fulfil it.

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Grow at Scale with Automated Fulfilment

It’s not easy managing delivery and deployment for hundreds of product orders. It gets harder when you move from selling one product to multiple products, plans, and features. Just when you get the swing of things, your customers ask for something new.

Integrate entitlement management with your order systems to make your fulfillment and provisioning run like clockwork. Reduce human error, automate processes, and scale your operations to meet your growth targets.

Improve Retention with Proactive User Trends

Do your sales and customer success teams have data to proactively upsell or minimize churn?

Entitlement data shows product deployment and usage trends, helping you identify customers likely to churn. Armed with this information, your sales and customer success teams are empowered to reach out to your customers to discuss how you can offer value-added features and services long before renewal. You’ll minimize lost revenue and increase the value of your sales.

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Move Past Acquisition and Improve Monetization

At a certain point, you can’t only rely on new customer acquisition to build your business. Efficient growth requires a solid monetization strategy. One that enables you to increase revenue from existing customers.

Customers will pay more when you give them more value by customizing plans and features to meet their needs. It’s easier than ever with entitlement management.

You’ll be able to drive conversions from free to paid plans and upsell to higher subscription tiers. Entitlement management also ensures that customers can only access the features in the plan they bought, so you can capture all the revenue you deserve.


Empower Sales and Customer Success Teams

  • Actionable insights based on real-time usage data
  • Drives upsell, cross-sell, and renewals
  • Provides actionable insights based on real-time usage data
  • Instantly boost the productivity of sales and customer success teams

See It In Salesforce

Global Software Licensing and Entitlement Management Market

Frost & Sullivan recognizes Thales as a leader in the Global Software Licensing and Entitlement Management Market

Understand the opportunities that fuel growth in Software Licensing and Entitlements and find out why we are again recognized as the global leader

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What is an entitlement?

An entitlement is a set of rights associated with a customer's software license.

Entitlements define:

  • Who has access
  • Which offerings a user can access
  • What license model is being deployed
  • How the software can be used

The granularity of entitlements makes them ideal foundation for a streamlined yet complex pricing and packaging infrastructure.

entitlement management pricing

What is entitlement management?

An entitlement management platform is a centralized system that simplifies the management of precise user permissions. The Sentinel Entitlement Management System (EMS), from Thales, is the market’s leading entitlement management platform. It allows for easy control, adjustment, and distribution of access rights, providing detailed control over what users can and cannot do within a product or service.

This solution addresses a significant hurdle to effective monetization by enabling easy pricing and packaging modifications at scale. Without an entitlement management system, modifying user access requires intricate code changes. Introducing these changes to the market can be time-consuming, leading to long go-to-market times and delaying a company's ability to adapt swiftly.

What types of organizations benefit from implementing Entitlement Management?

Entitlements are the engine behind sophisticated and scalable monetization. Therefore, any business that sells software can benefit from an entitlement management platform. It is especially important for organizations with complex product environments that want flexibility in how they offer their products to customers. Complex environments often include:

  • Embedded hardware devices alongside SaaS products
  • Legacy products alongside next-generation products
  • Multiple license control technologies
  • Multiple workflows, policies, and commercial frameworks

Can I customize access rights for different user groups or individuals?

Yes! Defining and enforcing access rights and permissions is one of the core capabilities of a robust entitlement management system. A purpose-built system like Sentinel allows you to offer varied access levels. It ensures users only utilize what they're entitled to, whether tiered plans, subscription models, or pay-per-use options.

Can an entitlement system make sure access complies with licensing agreements?

Yes! Sentinel Entitlement Management System (EMS) integrates with and enforces the terms of Sentinel licenses, or any other license technologies.

Does the Sentinel Entitlement Management system integrate with other business tools?

Again, yes! Integration capabilities are a crucial aspect of a robust entitlement management system. Organizations benefit from the smooth orchestration of software packaging, fullfilment, and delivery when business tools such as Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), and billing systems communicate seamlessly with the entitlement system.

entitlement management systems

Can Sentinel Entitlement Management facilitate access to products sold through channel partnerships and third parties?

Yes. Sentinel EMS can facilitate access for users who access your software through resellers, distributors, or other business partners. EMS users can also implement a dedicated channel partner portal to enhance collaboration, transparency, and efficiency.

Does Sentinel Entitlement Management support software provisioning?

Yes, Sentinel enables automated provisioning workflows and approvals. Provisioning collates all the required information such as activation and entitlement data with product and order details, ensuring the user receives the product they expected.

By managing provisioning requests and standardizing configuration requirements, you streamline your software distribution processes.

Recommended Resources

Carl ZEISS AG Adds Revenue Streams for Multiple Software Businesses

Explore how Carl Zeiss used Sentinel products to maximize revenue streams across products with cloud-based provisioning.

How to get SaaS Software Licensing Right the First Time

In a SaaS environment where agility is key, licensing is not only a technical function. It's a crucial part of your monetization infrastructure. It's what allows you to implement new business models and align customer willingness to pay with your product packages.

Growth Analysis of the Global Software License Management Market

Growth opportunity analysis of the Global Software License Management Market shows continual demand for SaaS products which creates need for entitlement management.


Learn how to effectively monetize your product or service so you can grow profit at scale

Establishing a strong monetization infrastructure today will power your growth for years to come.
Learn how licensing, entitlements, and software security helps you increase revenue without R&D investment.

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