Are you offering the software licenses that your customers actually want?
Software Monetization Watch
The Voice of the Customer on Licensing
Be sure that your licensing strategy is keeping pace with today’s hybrid deployment environments and evolving buying behavior. This IDC research of 300 companies across the globe will help you identify where you need to adapt to meet buyer expectations and stay competitive.
Licensing Gaps Put You at Risk
Note the three key areas where customers say their vendors are falling short.
These gaps can slow deals, reduce compliance, and limit growth.
48 %
want better visibility into their usage
39 %
cite inflexible licenses as a top challenge
74 %
fear runaway costs due to lack of transparency
Make Better Licensing Decisions with Real Market Data
Download the full research brief and
turn these insights into customer-centric strategic growth.
Get Ahead of the Curve
Enterprise buyers are redefining how they want to purchase and consume software, demanding more flexible, scalable, and portfolio-wide approaches.
Vendors who master these two cutting-edge trends will increase wallet share
AI Monetization
AI monetization allows vendors to capture value from increasingly dynamic, usage-driven consumption patterns.
44 %
put usage-based models in their top 1, 2, or 3
Portfolio Monetization
Portfolio-wide agreements are emerging as a powerful way to simplify procurement and expand customer value.
60 %
are actively working to reduce vendor count
