Avoid These 6 CIAM Pitfalls to Ensure Success

As business models become increasingly digitalised, companies must deliver seamless, secure, and personalised experiences to customers while also reliably safeguarding sensitive data. It all starts with Customer Identity and Access Management (CIAM). By successfully deploying an effective CIAM, companies ensure their customers and other external users have secure, compliant, and convenient access to digital services. However, 52% of enterprise wide digital initiatives, including CIAM deployments, fail to meet their outcome targets¹. This underscores the need for a more strategic approach to planning, implementing, and configuring CIAM tools.

In this eBook, we explore six common missteps that cause CIAM deployments to fail. We also explain the tested deployment practices developed by Thales – based on innovative technologies, proven best practices, and decades of experience – which enables us to ensure successful CIAM deployment and support companies in achieving their digital transformation goals.

1 Gartner 2025 CIO Agenda