The only constant in the software industry is change. This research report — conducted with IT decisionmakers (ITDMs) from enterprise organizations (your customers) — is designed to help you anticipate shifting customer demands that will keep you ahead of the competition.
Overall, the results indicate that software end customers prefer the flexibility of cloud functionality. They overwhelmingly prefer to receive software either as a service (SaaS) or as a hybrid application, leveraging cloud functionality with on-premises licensing and entitlement.
Read the report to learn more about key software monetization trends.