Malvern Panalytical Scales Licensing with Sentinel

The company increased revenue with unified, automated licensing integrated with Salesforce

Malvern Panalytical streamlined operations with Sentinel EMSaaS, benefiting several aspects of their business. From the backend, the company significantly reduced operational overhead, enabling teams to focus on innovation, enhanced customer support, and strategic growth initiatives. From a customer’s end, the new selfsufficient online purchasing portal allows for quick selection and access, ultimately leading to more sales. “By automating every aspect of software registration, delivery, and licensing, we vastly reduced our operations, and our customers now benefit from what they prefer - self-service purchasing,” tells Van den Tillard. Moreover, the new Sentinel platform also allows Malvern Panalytical to plan for SaaS and harness their data for sales insights in the future.