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Software Monetization Watch
How Vendors Monetize Products and Portfolios
This IDC research, based on a global survey of software vendors, end-users, and private equity executives, reveals how vendors who monetize software capture more market share.
Whether you sell a single product or manage a complex multi-BU portfolio, these findings apply to you.
This survey is for leaders shaping software licensing, pricing, packaging, and delivery.
The insights are especially valuable for:
Execs & C-Suite
defining growth
and monetization strategy
Finance Leaders
focused on revenue predictability
and valuation
Product Management
seeking to unlock cross-sell, upsell,
and bundling opportunities
across complex portfolios
Make Better Decisions with Real Market Data
Download the full research white paper and learn how to use pricing, licensing, portfolio monetization, and AI monetization to drive growth.
Elevate Your Product Monetization Strategy
In this white paper, you will learn how software monetization is evolving:
Portfolio Monetization:
Restructure for Growth
Discover how vendors are aligning multiple products, services, and business units into cohesive monetization strategies that reduce customer friction and expand revenue opportunities.
55 %
of vendors surveyed expect a 6 to 10% revenue uplift, with 29% projecting gains exceeding 10%.
How to Monetize AI Without Breaking Your Pricing Model
Understand how AI is reshaping software pricing,
licensing, and monetization infrastructure.
76 %
report that AI is driving consideration
of new pricing models.
Sell How Your
Customers Want to Buy
Gain direct insight into what enterprise software buyers expect from modern licensing and monetization experiences.
60 %
of buyers report a desire to reduce the number of software vendors they manage.
The Infrastructure Gap That's
Quietly Killing Growth
Modern monetization strategies are colliding
with outdated operational infrastructure.
Only 10.3 %
of respondents report fully automated licensing and entitlement management processes.
The Private Equity Lens
How investors assess monetization maturity, licensing flexibility, and recurring revenue as drivers of enterprise value.
Incentivize Customers to Buy More of Your Products: A Pragmatic Framework
Get the data, benchmarks, and recommendations shaping the future of monetization.
Download this IDC white paper to learn how to align pricing, entitlements, automation, and customer experience, sequenced for execution.
Don't let an outdated monetization strategy cap your growth.
