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C-Suite, Executives, Finance Leaders,
and Product Management:
Meet Customer Expectations or Risk Churn
Software buyers demand greater licensing flexibility and transparency from their vendors.
At the same time, software vendors need to address the complexity of AI usage, cloud access, and hybrid deployments to foster sustainable revenue.
IDC’s Software Monetization Watch: How Vendors Monetize Products and Portfolios reveals how. Based on a survey of vendors, end-users, and private equity executives, the report shows how successful software providers monetize software and capture more market share.
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Whether you're responsible for product management, software licensing, pricing strategy, or revenue operations, this IDC research provides actionable insights for you to maintain customer satisfaction and increase software business today.
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How Vendors Need to Improve
Your licensing, pricing, and packaging must be diverse and configurable on the fly to meet customer expectations. Otherwise, you risk both land and expand opportunities. According to the IDC InfoBrief, Software Monetization Watch: The Voice of the Customer on Licensing, vendors fall short in three key areas:
48 %
want better visibility into their usage
39 %
cite inflexible licenses as a top challenge
74 %
fear runaway costs due to lack of transparency
Elevate Your Product Monetization Strategy
In IDC’s Software Monetization Watch: How Vendors Monetize Products and Portfolios, you’ll learn how software monetization changed in just the past year:
Sell How Your
Customers Want to Buy
Gain direct insight into what enterprise software buyers expect from modern licensing and monetization experiences.
60 %
of buyers report a desire to reduce the number of software vendors they manage.
The Infrastructure Gap That's
Quietly Killing Growth
Modern monetization strategies are colliding
with outdated operational infrastructure.
Only 10.3 %
of respondents report fully automated licensing and entitlement management processes.
Portfolio Monetization:
Restructure for Growth
Discover how vendors are aligning multiple products, services, and business units into cohesive monetization strategies that reduce customer friction and expand revenue opportunities.
86 %
of customers report they are either incentivized or open to purchasing additional vendor products under a consolidated agreement.
How to Monetize AI Without Breaking Your Pricing Model
Understand how AI is reshaping software pricing,
licensing, and monetization infrastructure.
76 %
report that AI is driving consideration
of new pricing models.
The Private Equity Lens
How investors assess monetization maturity, licensing flexibility, and recurring revenue as drivers of enterprise value.
Remain Relevant
Read the IDC report to learn how successful software vendors:
- Provide diverse licensing models
- Price and package software and AI offerings
- Increase cross-product sales by monetizing the entire portfolio
- Maintain frameworks to support long-term growth
