The shift to usage-based pricing creates new challenges—and opportunities.
AI is accelerating the shift, but the desire to pay for usage is accelerating across all software.
Opportunity
Price based on measurable usage, transactions, compute, features, or outcomes.
Usage monetization also requires trusted data sources, entitlements, and visibility to monitor charges.
Opportunity
Add a usage monetization layer that provides clean auditable data at runtime to avoid customer bill shock.
When usage data hides in spreadsheets, you miss sales alerts, churn signals, and roadmap insights.
Opportunity
Use the same pricing data to increase sales, improve customer loyalty, and plan new versions.
This white paper covers the strategy and execution of usage-based monetization.
Preview some of the report’s pages here.
Usage-based pricing isn't one-size-fits-all. The right model depends on what customers value, how your costs scale, how predictable usage is, and how much revenue certainty you need. The white paper explains the pros and cons of:
Usage monetization is more than deciding what to charge. You need to measure, control, and price consumption across products, usage sources, metrics, and deployment models—while connecting trusted usage data to the systems that already run your business. Read Usage Monetization Era: The Business Model for the AI Revolution to learn how to: