Dave Jordan | Senior Director, Global Partner Programs and Strategy
The Thales Accelerate Partner Network provides the skills and expertise needed to accelerate results and secure business with Thales technologies. Our program delivers focused training, profitable discount structures, and support. We take pride in offering partners’ best-in-class security solutions and services, while also empowering them to be successful and profitable in the selling, delivering, and servicing of Thales Security solutions for their customers.
A cornerstone of that empowerment comes from keeping partners informed about security solutions and services that address emerging compliance regulations in a rapidly changing market. Making sure partners receive the information they need and are aware of our ongoing training opportunities and enablement tools is key for Thales Accelerate partners to be able to engage confidently with customers to protect and control sensitive data, as well as meet changing compliance regulations.
Thales Accelerate 2021 Partner Summits
One event that has allowed us to do this, even while travel restrictions and social distancing are still of the essence, is through our Thales Accelerate Partner Summits. The Americas and Asia Pacific events took place over the summer and Accelerate partners can view the recorded presentations on the Thales Accelerate Partner Portal. We are looking forward to connecting with our EMEA partners in early November. It is always a pleasure engaging with our partners, and we wanted to share a few new partner benefits we have added to help our partners Accelerate their business with Thales.
Accelerate Rewards Collection
An exciting extension of the Thales Accelerate Partner Network, the brand new Accelerate Rewards Collection offers a range of incentives that are sufficiently flexible, providing benefit for all types and levels of partners. The program is currently being piloted, and will formally launch to all partners in the coming months.
Business Planning Tool
The Thales Accelerate Business Plan provides partners and Thales with a standardized on-line tool to create and track short and long-term goals. It provides partners an opportunity to enhance their partnership with Thales and increases the level of investment and commitment from both parties.
Restructured Technical Training
Thales recently restructured our technical training to enable partners to gain a deep understanding and become experts in Thales solutions. We split the core Technical Training into two separate certification levels, Associate and Professional. This benefits partners as they have more opportunities to meet their training requirements through online, self-paced learning in the Associate Certification level training, as well as experience a deeper dive into Thales security products with the Professional Certification.
Accelerate Campaigns Tool
The Accelerate Campaigns Tool is an easy to use lead generation tool partners can use to execute pre-built campaigns from Thales. With “one-click co-branding” partners can access email templates, landing pages, social media connectors and other pre-made marketing collateral to launch campaigns about products, solutions, or respond to timely industry news and events.
We believe a strong channel program, supported by comprehensive sales, marketing, and enablement tools will help drive mutual benefits and revenue growth; it is our pleasure to support our partners as they accelerate their Thales business.
Partners in EMEA, look for an official invitation in your inbox in the next few weeks, or login to the Accelerate Partner Portal to view the details of the event and register. We look forward to seeing you all virtually on November 9.