Dave Jordan | Senior Director, Global Partner Programs and Strategy
Last year, Thales launched the Accelerate Partner Network (Accelerate) to support its partners in selling, delivering and servicing its security solutions across the globe.
Accelerate currently boasts over 1,500 partners across multiple partner types. These entities include value added resellers, technology vendors, embedded solutions (OEM) partners, managed service providers (MSPs) as well as strategic alliance systems integrators and distributors.
The one thing that all of these partners have in common is that they function as an extension of the Thales team. Our partners are just as committed as we are to helping our customers strengthen their digital security postures using Thales’ best-of-breed solutions.
In return, we are committed to helping them. We want to help them grow their business and build their confidence when addressing our customers’ security and compliance requirements.
It’s therefore on us to make sure that all of our partners are supported with the right training and tools. One of the ways we’re doing that this year is by using a segmentation analysis to better understand our partners’ strengths and expertise. We will then incorporate that information into our training so that our partners are even more prepared to address our customers’ needs going forward.
We’re also creating new tools and investing in resources like one-click collateral, co-branding and pre-built campaigns to execute from the Accelerate Partner Portal that makes it even easier for our partners to use their technical expertise to help our customers succeed.
It’s just one of the things that makes Accelerate a one-of-a-kind partner program.
I think my colleague Abi Aminu, channel program & strategy manager for North America and Latin America at Thales captured it best when she recalled, “Someone recently asked me what differentiates the Accelerate program from other partner programs in the market. You know what I said? Master of Excellence! Our focus has been and will always be to bring top-notch tools to aid in a partners’ day-to-day business with Thales, and provide highly-competitive benefits to increase their profitability. That’s why we are constantly investing in tools that check all the boxes to drive profitability, ease of business and technology expertise for market differentiation.”
Announcing the Winners of the Channel Partner Awards
As part of our Accelerate Partner Network, we like to recognize partners who in the past year have inspired us by their level of dedication.
That’s why we hold the Accelerate Partner Network awards every year.
For our 2021 awards, we’d like to recognize numerous partners in the United States along with the EMEA and APAC regions. We are grateful for their tremendous support during a tough year.
Congratulations to all our winners.
