Study Reveals Business Value of Thales’ Sentinel Software Monetization Platform
A commissioned Total Economic Impact™ study
conducted by Forrester Consulting on behalf of Thales.
Software vendors report significant business scaling when they implement the Thales’ Sentinel Software Monetization Platform. In March 2023, the potential cost savings and business benefits were quantified by the Thales-commissioned Forrester Consulting Total Economic Impact™(TEI) study. The Forrester TEI documented how Thales’ Sentinel Software Monetization Platform:
Supports software monetization business needs
Paid off its investment, with full payback in 12 months and 301% ROI over five years
Results are for a composite organization representative of interviewed customers.
What are the business needs for SM?
Harness ML Data for Business Insights
Thales is foundational for our company. We now have a licensing infrastructure to support our future of selling software solutions."
Vice PresidentEnterprise IT & Digital, Transformation, Networking Products
How is software monetization carried out?
Software monetization means ISVs, IDVs, or SaaS companies can offer their software at scale. This is accomplished with flexible packaging, enabled through licensing and entitlement (feature options). An SM platform should allow licensing and feature choice to be configurable and automatable, with all management on a single portal.
Our quarterly calls with Wall Street analysts include lots of talk of software growth now. Without our investment in Thales, that would not be happening.”
Senior Director of Business OperationsNetworking Products
The Forrester Consulting study found the following quantified benefits
from Thales’ Sentinel Software Monetization Platform:
Legacy maintenance and retirement cost savings: $1.9M
50%+ reassignment of dedicated order takers and licensing professionals
Five licensing and order-taking FTEs reduced by 3 FTEs in Year 1 and 2 FTEs in Year 2
We are way more flexible now towards introducing product variants. Previously, we were dependent on the development teams.”
Software Product ManagerTechnology and Services
Qualitative Advantages of The Sentinel Platform
Software providers now see software monetization as a given, rather than a potential goal. Growing software revenue is now a focus area of their organizations’ corporate strategies, as evidenced in their financial statements.
Customers reported zero implementation performance issues, and therefore Thales’ Sentinel Software Monetization Platform is considered reliable and secure.
Business data insights enable sales strategy decisions. Customers enjoy detailed and higher-quality data than previously, derived from self-serve licensing activity by customers.
CX improved. Thales enabled organizations to meet their customer licensing needs while improving the customer experience through a single portal, smartphone apps, and other features, including CRM and ERP integration.
Our customers can self-serve ordering software. The CRM system will notify our salespeople, which gives them an excuse to reconnect to upsell on the hardware side."
VP Global EquipmentEquipment Manufacturer
Now It’s Your Turn
Thales’ Sentinel Software Monetization Platform offers a complimentary
Comprehensive Sentinel Assessment Projection.
Find out how software monetization
could help you...
Increase Your Profit Margin
Improve Your OpEx
Enhance Your CX
Gain Business Insights
Fuel Your Software or SaaS Growth with Thales’
Sentinel Licensing & Entitlement Platform
Sentinel is the complete and connected license and entitlements platform designed to help you excel in today’s agile business landscape. Thousands of companies — from Fortune 500s to small family businesses — use the Sentinel Platform to unlock significant software revenue growth.