THALES BLOG

From Awareness to Action: How Thales Champions Cybersecurity in the Age of AI

September 30, 2025

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Cybersecurity is no longer about if, but when. As AI accelerates both innovation and cybercrime, awareness has never been more urgent. This October, during Cybersecurity Awareness Month, the focus is on understanding the risks and taking practical steps to address them.

Thales believes that security is not just about technology; it’s the foundation of every decision, interaction, and relationship in a connected world. That’s why this Awareness Month, our focus is on clarity and action, helping leaders and professionals understand what matters most and what they can do right now.

The 2025 Theme and Why It Matters

The 2025 theme is short, clear, and urgent: Stay Safe Online. It comes with core actions that form the foundation of everyday security:

  • Strong identity protection and access management
  • Modern, phishing-resistant authentication
  • Enhanced data and application security
  • Building a positive cybersecurity culture 

These steps are all practical. They protect people working at home and staff members in large corporations. Yet these protections are also evolving.

AI-powered attacks are making these areas more complex. Credential stuffing campaigns backed by machine learning, deepfake-enabled scams, and automated exploitation of unpatched systems are all on the rise. The evolving landscape makes these principles more relevant (and important) than ever. 

Cybersecuriy Awareness

The Issues that Matter Most

As we kick off this year’s Cybersecurity Awareness Month, we plan to share perspectives on the most pressing cybersecurity issues. We will highlight ways to strengthen defenses and close gaps before they are exploited. The goal is not to overwhelm with complexity but to give leaders clear strategies they can implement to protect systems and maintain trust.

We will touch on various themes:

  • Launching smarter defenses as a response to smarter attack tactics while Governments around the world are ramping up their efforts to protect critical systems (energy grids, financial networks, healthcare, and transport) that are the foundation of daily life. This is about resilience: faster response, smarter incident sharing, and staying ahead of sophisticated attacks. For enterprises, it means becoming part of a national effort to protect the systems we all rely on.
  • Tackling the risks of emerging technologies like AI. AI brings huge opportunities, but a lot of new risks, too. It is on both sides of the fight. It can supercharge detection, response, and automation, but it also gives adversaries new ways to scale attacks, fashion convincing scams, and exploit vulnerabilities faster than ever. This is why collaboration matters. When the public and private sectors share intelligence and set clear standards together, we can make sure AI strengthens our defenses instead of undermining them.
  • Building resilience through modern, layered approaches to cybersecurity. There’s no doubt that cybersecurity has become a question of national security. Attacks on critical national infrastructure and their supporting supply chains are attacks on stability and trust. Building resilience means acting with intent. Key to this are layered defenses, robust identity systems, and coordinated strategies across government, business, and communities. The line between digital defense and national defense no longer exists, and our strategies must reflect that reality.

Turning Awareness Into Action

Yes, Cybersecurity Awareness Month is about awareness, but it’s about action, too. Awareness without follow-through changes nothing.

Resilience comes from action. Leaders need steps they can take right now: putting identity at the center of security, keeping systems updated, and training teams to spot AI-driven scams.

These actions may seem straightforward, but taken together, they form the foundation of resilience. The goal is to move from knowing to doing and close gaps before adversaries exploit them. Our goal is not just to highlight risks but to explain them clearly so leaders can act with confidence.

What’s Coming in October

For Thales, being part of Cybersecurity Awareness Month is about partnership. No entity can address these challenges on its own. Collaboration between the public and private sectors is at the heart of building resilience and defending against determined, AI-fueled adversaries.

That’s why this October, Thales is rolling out fresh content—from thought-provoking blogs to engaging podcasts—designed to spark conversations and inspire smarter cybersecurity choices. We aim to:

  • Explain threats with clarity, not fear—so decision-makers can act with confidence, not hesitation.
  • Turn awareness into action—by giving business and security leaders practical steps that make security real.
  • Prove that security is a business enabler, not a barrier—showing how trust fuels growth, innovation, and resilience.

We want to make security tangible, relevant, and achievable. We’ll cut through the complexity to deliver insights that empower organizations of every size to close gaps before they’re exploited.

At Thales, digital trust goes beyond technology—it’s central to building a future we can all trust.

More Than an Annual Reminder

At Thales, trust is the currency that underpins every digital interaction. By building resilience into systems, relationships, and strategies, organizations can move from reacting to leading.

Today’s threats won’t wait, and defenses shouldn’t either. Join us this October: listen to the conversations, explore the insights, and bring them into your organization.

Because together, we can turn awareness into momentum, and momentum into lasting security.

Happy Cybersecurity Awareness Month!