Zvi Rapps | Marketing Writer
A New Jersey native, Zvi has more than 5 years of experience in content marketing within the software industry. He brings years of experience creating and managing dynamic content including blogs, videos, and whitepapers and has been published by Forbes, National Real Estate Investor, and other media outlets
Your Software Supply Chain: Understanding and Optimizing for Success
Understanding how to optimize every step of the software supply chain is a key… Read More
Software Licensing is Growing Fast – Here are the Top Reasons Why
We recently discussed a few of the massive industries benefiting from advances in the world of software… Read More
Six Creative Companies Using Subscription Models in Brilliant Ways
In recent years, more and more companies are understanding that when it comes to business models,… Read More
How to Increase Your Customer Lifetime Value through Upselling and Cross-selling
When it comes to selling software, you need to focus not only on the initial sale, but your customer lifetime… Read More
Software Licensing is Transforming These 4 Massive Industries
As companies increasingly adopt Everything-as-a-Service (XaaS) models and the… Read More