In case you haven’t noticed, we’ve hit a data breach era. Even the federal government has noticed the state of security is a serious problem, as illustrated by the 198 words devoted to cybersecurity in the 6,482 word January State of the Union. Yes, this is considered a milestone.
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And while encryption may be the topic everyone’s talking about, organizations are still learning how it’s changed from the bogeyman of years past to something that is wildly beneficial. As we confront an unprecedented need for state-of-the-art security solutions, we also need experts. In Vormetric’s case, this is where our partners come in: they play a big role by consolidating security expertise.
We’re All In
We take our channel program very seriously. In fact, in 2014, we decided it would be smart to go all in – and we moved to an all-channel model. As a result, our channel sales have increased from 33 percent to 81 percent of Vormetric’s total sales, with the company’s total sales also expanding. With a 206 percent growth rate over the last 5 years, Vormetric was also featured in Deloitte Fast500.
That shift now means all Vormetric products are part of a single Data Security Platform that is sold through the channel. And ‘by all’ we mean: Vormetric Transparent Encryption, Vormetric Application Encryption, and Vormetric Key Management, Vormetric Tokenization with Dynamic Data Masking, as well as our latest product offering, the Vormetric Cloud Encryption Gateway.
It’s clear the data security landscape is becoming more threatening, meaning we needed powerful allies to provide customers with cutting edge security solutions. All of this is happening at time when the demand for top cybersecurity talent is rapidly outstripping supply. Even CBS Sunday Moring recently did a segment about this topic.
In fact, according to the Bureau of Labor Statistics, employment of information security analysts is projected to grow 37 percent from 2012 to 2022, much faster than the average for all occupations. Increasingly, organizations are demanding “all in one” solutions to prevent hackers from stealing critical information or wreaking havoc on computer networks.
Can We Connect You?
Having the foresight to anticipate this trend, we rolled out the Vormetric Connect Partner Program to provide significant revenue opportunities and business value for regional and global partners. As a thought leader in data security, encryption and insider threats, we wanted to extend that knowledge out to partners and ultimately their customers. By releasing Vormetric Connect, partners gain access to a host of resources and enablement programs that deliver Vormetric solutions while maximizing their business and margins. Core benefits of the program include expanded program offerings, increased partner profitability and new training/tools.
Interested in more information on our partner program? Check out additional information here:
- Changing the Channel – My Debut as a CRN Channel Chief
- 8 Key Elements of Successful Channel Partnering
- Vormetric and Teradata: Building on Mutual Strength
One Team, One Dream
So now that you’ve had some background, let’s talk about why all of this is important to you. Data is growing at never-before-seen levels and with that growth comes the need for data protection. Today, organizations are tasked with navigating a complex data landscape fraught with privacy/legal requirements and security risks.
Our recentcloud/big data, retail/financial and healthcare insider threat reports revealed the following statistics:
- 60 percent of U.S. respondents polled say they store sensitive data in the cloud
- 55 percent of respondents want data encryption & key control from cloud service providers
- 97 percent of U.S. financial services respondents report being somewhat or more vulnerable to insider threats
- 48 percent of U.S. retail respondents experienced a data breach or failed a compliance audit in the last 12 months
- 92 percent of healthcare respondents reported that their organizations are either somewhat or more vulnerable to insider threats
- 63 percent of healthcare respondents report that their organizations are planning to increase spending to offset data threats
We recognize data s
is complicated, so we have brought an experienced group of channel partners on board. These partners are well-versed in the most important data security variables, including compliance mandates and government regulation. By bringing forth business know-how that can take years to acquire, partners are working with us to provide even more value to customers.
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Conclusion
Some of the largest and most security-conscious organizations in the world rely on the Vormetric Data Security Platform for file encryption, tokenization with dynamic data masking, field-level encryption, privileged user access controls, centralized key management, file access logging and now, cloud encryption solutions. As enterprise organizations strive to keep their data secure, our partner program assists customers in implementing controls that maintain the right levels of accessibility – all while leaving the door open for progress and innovation.