Smarter Bots and Bigger Risk
Automated threats are rising at an unprecedented rate, with bad bots now making up 37% of all internet traffic. AI is not only being used by attackers to create more advanced, evasive bots that target APIs, exploit business logic, and fuel fraud, but it is also lowering the barrier to entry for attackers resulting in an increase in volumes of simple bot attacks. For the first time in a decade, automated traffic has surpassed human activity, accounting for 51% of all web traffic. Businesses must adapt their security strategies to keep pace with these increasingly sophisticated threats.
The 2025 Bad Bot Report offers critical insights into the latest trends in automated attacks, revealing how bad bots are infiltrating industries, bypassing security measures, and disrupting digital ecosystems. Discover key findings, industry-specific risks, and effective strategies to defend your applications, APIs, and customer data. Get the report now and stay ahead of advancing bot threats.
Protect against bad bots
Organizations can no longer afford to ignore bots. Most are not benign; they are abusing your business. Any functionality on your website is a potential target of malicious bots. Imperva Advanced Bot Protection protects from all OWASP Automated Threats. By blocking bad bots, Imperva helps reduce fraud and business abuse.
How advanced bot protection works
Multi-layered approach to detect malicious bots, combining direct client interrogation, behavior analysis, machine learning (ML), connection characteristics, and threat intelligence feeds. This comprehensive approach lets us detect over 700 dimensions to separate between human, good, and bad bot traffic, creating a unique fingerprint that withstands even the most sophisticated evasion techniques.
Imperva’s detection capabilities provide unparalleled precision and accuracy in identifying malicious bots. They are backed by rigorous testing and validation against historical data and hundreds of browsers to ensure accuracy. Our post-deployment feedback loops and metadata replay help minimize false positives and negatives, ensuring that our detections are consistently precise and reliable.
Stay ahead of evolving threats with superior adaptability that goes beyond “risk scores”. Unlike black box solutions, our platform offers full visibility and granular tuning, allowing you to customize defenses to your specific needs. This transparency ensures higher efficacy, minimizes false positives, and enhances incident response capabilities.
Analyze trending data across applications or in detail by path or rule. Identify targeted applications and paths, and optimize mitigation strategies. Imperva offers advanced reporting capabilities tailored to address organizations’ unique and varying needs. Leverage hundreds of unique dimensions to create customized dashboards and reports that meet your organization’s requirements.
Advanced Bot Protection empowers customers with robust reporting and real-time testing tools. These provide a clear guide for policy creation, false positive analysis, and strategy refinement. Real-world testing in a production environment ensures accurate configurations and effective bot-blocking, giving customers confidence in their bot management strategy.
Being in the airline and travel industry, we're aware of the importance of safeguarding our online platforms and booking engines from the diverse traffic we receive. The online landscape is filled with potential threats, particularly bot attacks. Recognizing this challenge, our quest was to find a solution that consistently delivers value. Imperva has not disappointed in meeting those expectations."
Learn about the growing threat of bad bots