2020 Data Threat Report – European Edition - Report

European companies and organisations continue to increase their use of a wide variety of digital transformation technologies to improve customer experience, find new sources of revenue, and reduce costs. IDC research shows that this digital transformation (DX) is well underway. Thirtyseven percent of European organisations in our study say they are either aggressively disrupting the markets they participate in or embedding digital capabilities that enable greater enterprise agility.