Originating from Basel, Switzerland, the Baloise Group operates as a specialised financial services provider, offering a combination of insurance and banking services. Its core markets are Switzerland, Germany, Belgium and Luxembourg. In Belgium, Baloise was voted most broker-friendly insurer of 2018 because of its commitment to offering a convenient yet secure customer experience. This was the result of the Simply Safe strategy launched in 2016, aimed at transforming Baloise into a customer-focused provider of assistance, care and prevention solutions in four key areas: mobility, home, financial wellness and business services. For this, Baloise either performed acquisitions, invested in startups or launched startups on its own–adding up to over 50 ongoing initiatives. Baloise’s strategic goals were the reason why Baloise’s Belgian branch wanted to create a single customer identity and access management (CIAM) platform for all of these initiatives. And that’s why they decided to partner with Thales.