Consent and Preference Management - Solution Brief

Empowering end users by introducing the data privacy conversation in the user journey 

Consent and Preference Management is an app exclusive to the Thales OneWelcome Identity Platform, dedicated to empowering users to maintain control over their data preferences during interactions with a brand. The identity app is centered around respecting individual data choices, enabling users to actively manage their consents and preferences, and exert influence over how their data is handled. It introduces the data privacy conversation explicitly with the end user as part of their user journey and interactions with your brand. 

Implementing a modern Customer Identity and Access Management (CIAM) platform that includes Consent and Preference Management helps ensure “always-on” compliance with global data privacy regulations such GDPR, CCPA/CPRA and more.