banner
Unifying the customer experience in a fragmented insurance landscape

Unifying the customer experience in a fragmented insurance landscape - Case Study

Like many organizations in the insurance industry, a.s.r. offers a range of products via multiple brands, varying from life and employee benefits to non-life. Each a.s.r. brand targets a different user group and offers a different way for customers to access their policies and systems. On top of that, there are often resellers and other business partners involved. This means that multiple target groups need to access multiple applications through multiple channels, often across multiple brands.

Download