Given the tough competition software vendors and intelligent device manufacturers face, it’s no surprise that these organizations depend on creating innovative products and services to grow their businesses. This is a good approach, but over time, using only this approach could limit growth. Depending solely on its own product and service development means a company can only be as successful as its latest product launch.
One technology area of the business that touches every part of the organization, but frequently has no clear owner, is software licensing & delivery. Because it has no clear owner, when it comes to integration following a merger or acquisition, this area is often overlooked or decidedly put on the back burner for future discussion.
Once the post-M&A integration dust settles, many software companies still find themselves saddled with multiple software licensing technologies to manage.
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