HERTA Security -  Case Study

Generate New Revenue Streams While Embracing Flexible Licensing Like Herta - Case Study

HERTA Security 

Imagine a software technology that could automatically identify individuals that pose a threat to safety and security – by scanning crowds of people on the streets, or in places like airports, stadiums, or train stations. Imagine a marketing world where you could instantly identify a person’s demographics when they walk into your store and then use that data to meet their individual needs and improve service. HERTA software products make all this possible.

To replace its homegrown licensing system with a commercial solution that offered strong encryption and more business model and integration flexibility, HERTA chose Thales Sentinel and is now reaping the rewards of making the switch.

Download the report to learn:

  • How did Herta overcome logistal challenges using a software licensing system to fit its customers customized needs?
  • How did Herta optimize and reduce operational costs with a software monetization solution?
  • Why choosing a homegrown system posed a security risk for Herta's intellectual property.