IDC Worldwide digital business models and monetization 2020predictions

IDC FutureScape: Worldwide Digital Business Models and Monetization 2020 Predictions - Report

This IDC study highlights key trends in digital business models and monetization technology adoption and presents the top 10 predictions and key drivers for the next five years. In the recent past, monetization technology has been the domain of custom applications, spreadsheets, and an army of financial professionals to make it all work — especially at quarter close. This story is quickly changing as software-as-a-service (SaaS)-based monetization applications mature to automate workloads so that the financial professionals can focus more on strategy.

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