Objectif Lune Expands Software Business and Enters New Markets with Thales Sentinel
Objectif Lune is a software company that helps other businesses, large and small, automate their business communication. They specialize in products that are elegant but simple, and that can work within existing systems. Based in Canada, Objectif Lune is a global company that is committed to their customers' success by making communication digital, automatic, and intuitive.
Objectif Lune needed to find a way to tap into this broad market, through new types of software and bundles of products, while still being able to serve their existing customer base. Additionally, the company faced the obstacle of creating a pricing strategy that would attract small and medium-sized businesses. Those businesses have very different cash flow patterns than large businesses, and maybe less inclined to spend a lot of money up-front for services.
This was compounded by the fact that Objectif Lune does business through many partners throughout the world. Each partner has different needs, and it's much easier for them to sell products that are flexible and can be customized to meet users' specific needs
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