Ammar Faheem | Product Marketing Manager
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Ammar Faheem | Product Marketing Manager
More About This Author >
At a time when digital interactions are ubiquitous, the concept of identity has become more critical than ever. The ability to manage and secure identities is a foundation for businesses aiming to offer their customers seamless, secure, and personalized experiences.
Offering customers reliable and convenient interactions is essential for business success. A Customer Identity and Access Management (CIAM) solution is the initial gateway between customers and a company's online systems, safeguarding their data while ensuring ease of use.
The Thales' OneWelcome Identity Platform stands out from the pack since it was recently recognized as the Overall Leader in the 2024 KuppingerCole Leadership Compass for CIAM. Thales has also been named a leader across all sub-categories as well, including Product leadership, Innovation leadership and market leadership.
A Leading Solution in CIAM
The KuppingerCole Leadership Compass report explores identity and access management market dynamics, offers a framework for assessing CIAM solutions, and guides enterprises in selecting the appropriate technologies for their needs.
Thales' OneWelcome Identity Platform was acknowledged for its extensive capabilities, earning a five-star rating across all evaluated aspects, including security, functionality, deployment, interoperability, and usability. The accolade also highlights the platform’s superior authentication, privacy management, and B2B relationship management capabilities.
Key Highlights of Thales’ OneWelcome Identity Platform:
Extensive Authentication: Thales provides a broad spectrum of authenticating mechanisms, enabling organizations to offer secure access while ensuring a seamless user experience.
Built-in Identity Verification Services: The platform integrates robust identity verification services, crucial for confirming user identities and maintaining security integrity.
Comprehensive Consent and Privacy Management: The platform features a consent and preference management module to address growing regulatory demands. This is essential for complying with privacy regulations and efficiently managing user consent.
Advanced B2B CIAM Relationship Management: The platform is designed to handle complex B2B relationships, ensuring secure and streamlined interactions among businesses, partners, suppliers, and customers.
Why Identity is Crucial Today
Identity management has evolved from a basic necessity to a strategic asset in today's digital landscape. Several key trends are behind the growing importance of effective identity management. For instance:
Security is at the forefront of these trends. Protecting user identities is key to safeguarding against data breaches and cyberattacks. The need to prevent unauthorized access and ensure that only legitimate users can access sensitive information has driven advancements in identity management solutions.
User experience expectations have also shifted dramatically. Modern consumers want seamless and secure digital interactions. Enhancements in identity management, such as single sign-on (SSO), multi-factor authentication (MFA), and personalized services, are crucial for reducing friction and building trust. These technologies aim to provide a smooth and secure user experience that meets the high standards of today's digital consumers.
Regulatory compliance has become increasingly complex with the introduction of stringent data privacy regulations like GDPR and CCPA. Organizations now face the challenge of managing user consent and data privacy more meticulously. Effective identity management solutions address these regulatory requirements, ensuring organizations remain compliant and efficiently manage user consent and data privacy.
Scalability is critical as businesses grow and their identity management requirements become more complex. Legacy systems often struggle to scale adequately to meet the demands of expanding organizations. Modern identity management solutions are designed to handle increasing demand and complexity, supporting digital transformation initiatives and ensuring businesses can scale their operations without compromising security or user experience.
Every Digital Interaction Starts With Identity
Speaking about the Leadership Compass for CIAM award, Danny de Vreeze, Thales Vice President for Identity & Access Management, stressed the importance of identity in every digital interaction. He noted that traditional and home-grown, legacy workforce IAM solutions, customized with patchwork for external identities, are no longer scalable for modern needs.
He believes that CIAM solutions are becoming an integral part of an organization’s digital transformation. A robust CIAM solution works as a backbone for entities wanting to build user-friendly and secure user experiences for consumers or organizations aiming to improve collaboration across the extended enterprise of partners and suppliers.
Thales is proud to be recognized by KuppingerCole as a leader in customer identity and access management with our OneWelcome Identity Platform. This recognition demonstrates its commitment to building comprehensive and flexible applications that help address the numerous authentication, access, and data privacy challenges that enterprises face today.