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In 1997, a pair of management consultants – Michael Treacy and Fred Wiersema –…
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In …
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Chris Kocher, Founder and Managing Director of Grey Heron published a three-part article on…
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We recently discussed a few of the massive industries benefiting from advances in the world of software licensing, but what about the software licensing…
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In recent years, more and more companies are understanding that when it comes to business models,…
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When it comes to selling software, you need to focus not only on the initial sale, but your customer lifetime value (CLV or LTV). What exactly does that…
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