revenue banner

Capture Revenue Opportunities

Generate New Revenue Streams


Offer flexible
business models


Capture revenue opportunties


Minimize revenue leakage

Offer Flexible Business Models

Capture new markets by offering value-added services, subscriptions, and usage data.

Create licenses for any pricing models:
Customize product packages and licensing models to meet customer needs and adapt to evolving market trends.

License products for new markets:
Manage licensing for products across any direct or indirect distribution channel.

Offer flexible packaging options:
Deploy popular and custom licensing models including trial, subscription, perpetual, seat-based and per-use licensing.

Capture Revenue Opportunities

Convert trial licenses into direct sales and create upsell and cross-sell opportunities to benefit you and your customers.

Offer trial licenses:
Enable potential customers to get a complete user experience and boost your product sales.

Track expirations and renewals:
Track delivery and activation status of licenses and get notifications for expirations and renewals.

Generate up-sale and cross-sale opportunities:
Identify products and services that deliver additional or complementary value to your customers.

Offer trial licenses

Minimize Revenue Leaks

Reduce lost revenue through licensing enforcement, IP protection and prevention of intentional or unintentional misuse.


Prevent reproduction, distribution and unauthorized use of your licenses and product features.


Enforce maintenance terms

Verify customer compliance to license usage terms, and conditions of sale.


Protect against reverse engineering

Protect against IP theft through file
encryption, code obfuscation and
system level anti-debugging.

How do I...

lucrative pricing and packing strategies

Software Packaging and Pricing Strategies for the Cloud - White Paper

Lucrative Pricing and Packaging Strategies for the Cloud Today, Tomorrow, and Beyond Software pricing and packaging is an art form regardless of whether it’s delivered as a service or as physical on premise software. There is also a lot of science involved. This paper...

casio case study

Create New Revenues with Flexible Licensing Options - Casio Case Study

Casio Creates New Ways to License and Monetize its Software using Thales SentinelA worldwide manufacturer of consumer electronics and business equipment solutions, Casio has introduced digitalization in its business, starting with software licensing model for its renowned...

We decided that Thales was the right partner

Saura Naim,
Sr. Director, Enterprise Business Operations and Transformation


Thales were able to show us that they had done this before

Vince Jannelli,
AVP, Software Product Management


Thales help us to harmonize the IT component of how we drive licensing

Jeroen Peeters,
Business Transformation Consultant


We have to move on to the next phase

Bill Graber,
Marketing Director, Trimble Navigation