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Embedded Software Monetization

  • Overview
  • How it works
  • Partners
  • Customers

As the value of hardware continues to shift more and more from the physical components to the software running the device, the need to protect and flexibly control that software is becoming paramount. Gemalto offers several software monetization solutions tailored specifically to securely manage software embedded within any piece of hardware – from networking and routing appliances and medical devices to mobile handsets and industrial automation equipment. Gemalto’s Embedded Software Monetization Solutions provide device and equipment manufacturers  all the tools they need to effectively protect their products from tampering and reverse engineering while also opening up an entirely new world of packaging and opportunities to maximize profitability.

A comprehensive monetization strategy can help increase revenue, reduce operational costs, and increase profitability by :

  • Protecting against IP theft, tampering, and reverse-engineering
  • Preventing unauthorized use and distribution
  • Preserving product and brand integrity
  • Enabling feature-level device packaging and control
  • Providing the ability to sell product features instead of pure hardware
  • Making the product adaptations quick & easy
  • Reducing the number of hardware SKUs in inventory
  • Easy upgrades & upsells of features and functionality in the field
  • Adding usage-based business models such as ‘Pay per Use’
  • Raising the customer experience

Gemalto's Software Licensing System Workflow


See Embedded Software Monetization in action:

Gemalto’s Embedded Software Monetization Solutions are tailored specifically to protect and manage software embedded within any piece of hardware—from networking appliances and medical devices to mobile handsets and industrial automation equipment. A reduced footprint paired with efficient use of memory allows our embedded product offerings to meet the strictest of embedded environment constraints without compromising device performance. In addition, these solutions enable you to implement licensing to gain control of the software powering your device at the feature level. The ability to control your hardware at the software feature level allows you to more cost effectively manage product configurations while also enabling a wider variety of business models in order to attract and retain more customers.

Feature-level control will also help to simplify and in many cases automate the processes associated with many ongoing sales and support tasks such as upgrades, renewals, add-ons, and more. Finally, the same technology used to control access to your features can be used to report on product and feature usage. This data can be used to fuel usage based business models or to generate invaluable business intelligence.


Microsoft Embedded

Microsoft Embedded is one of the big players in the Embedded market especially in applications where a graphical user interface and graphics are implemented. MS also offers development tools, simulation and verification tools for its software environment. MS Embedded is active in the markets of Consumer, Digital Signage, Professional Gaming/Gambling, Industrial, VoD / IPTV, Medical and Mobile.

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Wind River

Wind River®, a wholly owned subsidiary of Intel® Corporation (NASDAQ: INTC), is a global leader in delivering software for the Internet of Things. The company has been pioneering computing inside embedded devices since 1981, and its technology is found in more than 2 billion products. Wind River offers a comprehensive portfolio of solutions for addressing the system-level challenges and opportunities of IoT that is backed by world-class global professional services, award-winning customer support, and a broad partner ecosystem. Wind River delivers the software and expertise that enable the innovation and deployment of safe, secure, and reliable intelligent systems.

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Congatec AG is a leading supplier of industrial computer modules using the standard form factors Qseven, COM Express, XTX and ETX. Congatec’s products can be used in a variety of industries and applications, such as industrial automation, medical technology, automotive supplies, aerospace and transportation. Core knowledge and technical know-how includes unique extended BIOS features as well as comprehensive driver and board support packages. Following the design-in phase, customers are given support via extensive product lifecycle management. The company’s products are manufactured by specialist service providers in accordance with modern quality standards

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As one of the leading technology service providers, TQ provides comprehensive services for the "whole world of electronics." The product range stretches from concept development, production and service to the product lifecycle management. An important focus is the area of embedded systems. The product range stretches here from highly integrated CPU-modules which are based on different architectures like x86, ARM and Power Architecture™ to complete systems with different levels of integration. Customized solutions and ODM products can be adapted efficiently in a short time using our tool kits consisting of electronics, mechanics and software components. The TQ-Group employs more than 1,200 employees in different locations worldwide like Seefeld, Murnau, Peißenberg, Peiting, Unterhaching, Wetter an der Ruhr, Chemnitz, Leipzig, Durach i. Allgäu, Fontaines (Switzerland) and Shanghai (China).

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SAP SE is a European multinational software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, Germany, with regional offices around the world. The company's best-known software products are its enterprise resource planning application systems and management (SAP ERP), its enterprise data warehouse product – SAP Business Warehouse (SAP BW), SAP Business Objects software, and most recently, Sybase mobile products and the in-memory computing appliance SAP HANA

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SDE was founded in 1989 and can look back on 10 years of experience in the field of licensing. The holistic approach of SDE thereby ensures that companies that want to introduce licensing solutions in the SAP environment, neutral and comprehensive advice on all licensing issues and in every phase of the project, are supported and cared for. Thus it can be realized over the entire life cycle of a licensing solution across the optimum. Its customers include well-known German and international companies. In recent years SDE has advised two of the largest telecom system manufacturers in Europe with the introduction and the use of licensing solutions. International SDE could support four U.S. software companies in the use of licensing solutions.

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mrm 2

mrm 2 is the software and consulting services provider for CODESYS with the focal point in fully designing and creating software in the field of automation technology and remote maintenance systems.

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National Instruments

Since 1976, National Instruments ( has equipped engineers and scientists with tools that accelerate productivity, innovation and discovery. NI’s graphical system design approach to engineering provides an integrated software and hardware platform that speeds the development of any system needing measurement and control. The company’s long-term vision and focus on improving society through its technology supports the success of its customers, employees, suppliers and shareholders.

More details on LabVIEW


3S-Smart Software Solutions GmbH is the manufacturer of CODESYS, the leading hardware independent IEC 61131-3 development system under Windows for programming and creating controller applications.

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MathWorks is the leading developer of mathematical computing software. MATLAB, the language of technical computing, is a programming environment for algorithm development, data analysis, visualization, and numeric computation. Simulink is a graphical environment for simulation and Model-Based Design for multi domain dynamic and embedded systems. Engineers and scientists worldwide rely on these product families to accelerate the pace of discovery, innovation, and development in automotive, aerospace, electronics, financial services, biotech-pharmaceutical, and other industries. MATLAB and Simulink are also fundamental teaching and research tools in numerous universities and learning institutions worldwide. Founded in 1984, MathWorks employs more than 3000 people in 15 countries, with headquarters in Natick, Massachusetts, USA.

More details on MathWorks